Founded in 1989

Since 1989, AG Care has been co-founded by John Davis, an experienced stylist, and Lotte Davis, a designer and entrepreneur. They extended skincare technology to hair care, creating high-performance products with simple formulas that combine advanced, precious natural ingredients. From hair salons to at-home care, AG Care ushered in an era of simplicity and natural beauty.

Driven by the belief that “giving back is our return on success,” the founders established the charity One Girl Can in 2008, which aims to bring generational change to girls in Kenya.

AG Care believes that nature is the most perfect designer, and is committed to caring for both consumer needs and environmental protection. Their products use plant-based extracts, are free of parabens, DEA-free, cruelty-free (no animal testing), and adhere strictly to principles of environmental safety and sustainability.

AG Care is more than just a haircare brand; it is a lifestyle that represents a deep respect for nature, a pursuit of health, and a unique understanding of beauty.